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Story of Beko


Welcome to the world of Beko a brand that respects the globe and is respected globally. Since we were established in 1955, one leading principle has guided us:

“ being a partner of our consumers in their daily life needs. ”

Consequently, we kept improving the relationship with our consumers in more than 130 countries. Our desire to innovate — for the good of our customers and our environment — has already brought us a long way.










Years of

Beko is the international home appliances brand of the Arçelik Group. It is owned by Koç Holding, which — as one of the largest companies in Europe — is ranked in Fortune Global 500 list.

We have managed to grow on a global scale thanks to our efficiencies in manufacturing  along with our environmentally friendly and eco-award winning products. We fully respect the environment and understand its critical importance for society.

Brand Philosophy

A new generation of people means a new generation of needs.
We believe in bringing people meaningful solutions, as a partner who understands them and can help in their everyday lives.

We are the official partner of the everyday

We understand that people’s everyday needs and give them meaningful, fast and flexible solutions, so that they can simply enjoy their unpredictable, busy, real lives.

A true partner isn’t just a sponsor.
A true partner stands by you.

We truly stand by our consumers by creating the best products to solve their real, everyday needs. It is this deep understanding of real needs that makes us Official partner of the